The Web publishing DocStoc now provides customized document viewer , users can now e easily embed, branded document viewers. The new feature is open to all DocStoc users and offers the ability to customize the logo, buttons, links, and color of the viewer.
The viewer itself is fairly sleek and resembles DocStoc’s normal document viewers. Users can directly download documents from the viewer and DocStoc will automatically convert any convert historical embeds with Docstoc.
Also included in the viewer is the ability to monetize on the publisher side. So publishers can choose to put streams of ads in the viewers, which is operated by DocStoc. DocStoc and the publisher will then share in any advertising revenue.
Competitor Scribd launched branded viewers in October, but the feature appears to be only available to select publishers. The startup just a new marketplace for professional documents and with 3 million registered users, DocStoc is now profitable.
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