Grouply, a management service for Google and Yahoo Groups, has added customizable and social options to its product.
Its newest version enables users to transform the simple appearance of any Google or Yahoo Group into a modern website. Grouply also provides built-in themes and well as custom templates that can be tweaked easily and without any programming knowledge.
Groups will now have social activity feeds, directories, and can also promote their groups through search-engine optimization. Its users can also see analytics about groups and user activity. Furthermore, its users can monetize groups by running ads and collecting membership fees, donations and event fees. Grouply collects money via a freemium model.
The platform competes with Ning. But in contrast to Ning, Grouply is more centralized around Yahoo’s and Google’s group products. In fact, Google, which says its Groups service is one of its most popular products, recently rolled out a deeper integration of Groups as a feature of its enterprise-focused productivity suite Google Apps. The platform will soon also integrate with Facebook and Twitter, so that users can share their activities with their friends and followers.
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