Google has just announced that it has acquired AdMob, the mobile ad platform that has been especially popular on the iPhone, for $750 million.
Google has written its own blog post announcing the deal, pointing out the dramatic increase they’ve seen in mobile search and app usage:
iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google’s 5x mobile search growth over the past two years
And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob]
Google has set up a website to explain the benefits of the AdMob acquisition, from the mobile advertising space. Google also created the graphic below to highlight the differences between its own mobile search ads, and the display ads AdMob shows in applications on the iPhone and other platforms.
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