SwingVine aggregates data and news from across the web, analyzing the volume of online buzz, the reputation of various sources. As a result it is able to present the most popular and trending content on the web. It’s a hybrid system on information from pop culture, news and analytics which produces trends on what people are looking for on the web.
SwingVine is designed to be a discovery search engine for people to note trends on the web and present an understanding which led to the reasoning behind it. With so much content emerging on the web, from music to movies to news and tech gadgets, there is a need for a tool to help people know what the trends are.
SwingVine will face the challenge of competing with small yet well-funded niche social search engines like OneRiot and Blekko, that also offer users a way to see the chatter on the web. Similarly, Google Trends and Twitter’s trending topics sites like TweetMeme also serve a similar purpose as SwingVine.
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