Come2Play, is adding a virtual economy in a box that could prove compelling to community sites. Every 1000 users who visit Come2Play’s token store generates in revenue, split 50%/50% between publishers and Come2Play, and that is after developers get their 30% share off the top.
On the face of it this sounds very much like HeyZap’s recently launched payment platform. There are some key differences however, beginning with the fact that HeyZap focuses on single player games and only a fraction of its 12,000+ games are payment-enabled.
Come2Play’s game catalog is only 35 games deep, but all are multi-player and payment-enabled. The games can be embedded individually or as a channel/portal that includes social features such as game rooms, chat and leaderboards—features that are not available in HeyZap’s single player games.
The games encourage users to buy tokens (=1000 tokens)—via Paypal, Social Gold, Zong, credit cards or CPA offers—by allowing users to challenge one another with the winner taking the token bounty. Players can also use tokens to redeem rewards, such as game badges. Come2Play maintains a wallet-like account for the user which can be used in any game on its network, at any publisher site.
Come2Play built its virtual economy platform.
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