As facial recognition and virtual try-on technologies continue to improve, there is an opportunity to use this innovation for the cosmetics industry. Daily Makeover is launching a new version, Makeover Studio, which could make the online makeover process more detailed and easy to use.
Makeover Studio, which can be used on Daily Makeover’s standalone site and is licensed to more than 60 beauty brands, including Avon and Mary Kay, and web media publishers, lets women upload a picture of themselves and then try on makeup and hair styles virtually. Women can try on specific brands of makeup in all different shades and styles. When a woman uploads the photo onto the platform, her face is instantly traced using facial recognition technology so that all the different application techniques such as a smoky eye shadow effect or a blush technique can be superimposed on her face in the correct area.
The new version of Makeover Studio includes new rendering functionality, visualization technology and face-tracing capabilities. The latest version has also added a more expansive list of makeup finishes, including satin, matte, metallic, shimmer, stained, dewy, sheer, and glossy in an attempt to show the reality of the finish of the makeup on a woman’s skin.
Makeover Studio’s technology can help bridge this gap in the online space for cosmetics, perhaps now allowing women to get the same trying-on opportunities they would find in a department or retail store for a cosmetics company. Currently on Tazz, you can purchase the cosmetics your “virtually” try on, which is unavailable on Daily Makeover’s site. But companies can brand the makeover application and let users email and publish their “makeovers” to social networking sites, such as Facebook and MySpace.
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